Career Coach, Linkedin Expert, Recruitment & Executive Search

How to Keyword and SEO Optimize Your LinkedIn Profile (So Recruiters Can Actually Find You)

How to Keyword and SEO Optimize Your LinkedIn Profile (So Recruiters Can Actually Find You)

In today’s competitive job market, having a LinkedIn profile isn’t enough—you need one that’s searchable, scannable, and strategically keyword-optimized to show up in recruiter and hiring manager searches.
LinkedIn functions like a search engine. Recruiters type in job titles, skills, and industry terms when searching for talent. If your profile lacks the right keywords, you may never appear in their results—even if you’re perfect for the role.

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How to Switch Careers at Mid-Point: A Practical Guide to Reinventing Your Professional Life

How to Switch Careers at Mid-Point: A Practical Guide to Reinventing Your Professional Life

Are you halfway through your career and feeling the itch to make a change?
You’re not alone.
Many professionals reach a point where they crave more meaning, flexibility, challenge, or alignment with their personal values. Whether you’re feeling burned out, underutilized, or simply ready for something new, switching careers at mid-point can be a smart—and achievable—move.

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How to Deal with a Gap on Your Resume: Turning Time Away from Work Into a Strength

How to Deal with a Gap on Your Resume: Turning Time Away from Work Into a Strength

For many professionals, especially those in executive and senior leadership roles, the idea of a “gap” in a resume can feel like a liability. Whether it’s due to parental leave, a personal health issue, or an unexpected period of unemployment, the truth is: career gaps happen. Life happens. And in today’s workplace, recruiters and hiring leaders are increasingly open to authentic stories—especially when those stories are framed with strength, growth, and purpose.

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